TXT has become an essential Kpop group in the music scene for their amazing talent, innovative releases, and beauty. Particularly, Yeonjun has garnered a greater audience for his astonishing visuals in and out of the music industry.
On May 21 KST, Yeonjun was announced as the global ambassador of cosmetic brand Benefit. As part of the first promotions, the idol released a complete photoshoot capturing the attention of Gen Z with fresh charm on Benefit’s signature product line, the “Benetint Color Extension.”
The idol immediately became the talk of the town for delivering such beauty and fresh visuals in the new campaign, capturing all of the Benefit brand. A representative of the brand wanted to share a short but substantial statement about the new collaboration with the idol
“Yeonjun’s free-spirited and distinctive image perfectly matches the new Benetint color. We plan to continue showcasing our trendy beauty mood through various campaigns.”
